The content will be a duplicate of your original content, so search engines won’t index it. But it can still help to build brand authority and attract backlinks. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results.
Optimize for Local SEO
This section will explore the different off-page SEO ranking factors that all work together to improve your website’s standing from an off-site perspective. This will include established SEO practices like link building and things you may not have considered, like enhancing your brand’s presence. The key to successful off-page SEO is building high-quality, relevant backlinks from authoritative sources.
- Spammy comments on blogs or forums may seem like an easy way to build links, but they are highly ineffective and can even lead to penalties or loss of rankings.
- They get ten times more attention when posting something than a random marketing brand does.
- This can fast-track a lot of the key aspects of on-page optimization.
- Share a roundup post, send a thank you email to attendees, and encourage people to share their feedback.
- Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on.
Digital PR
For example, the news section of SearchEngineJournal gains a lot of traffic and popularity by publishing PR and the latest updates from the marketing/SEO world. Creating buzz-worthy content is an off-page SEO technique that can thrust your brand into the spotlight. In addition to Google’s own listings, partner with other review platforms based on your industry, such as Trustpilot, G2, and others. But it’s not just about garnering reviews; it’s also about engaging with them. Responding to positive or negative feedback shows that you value customer input and are committed to maintaining high service standards. However, to simplify the process, you can use AIOSEO’s local SEO feature.
Additionally, off-page SEO strategies help your website stand out in the competitive digital landscape. They increase visibility, build brand authority, and drive organic traffic. A strong off-page SEO presence can enhance your online reputation, foster customer trust, and ultimately contribute to business growth.
A while ago, I was looking at the links pointing to Moz’s keyword research guide. Platforms like Help a Reporter Out (HARO) connect experts with journalists looking for credible sources. Responding to these queries can earn your website high-authority backlinks from news sites and publications. For example, BHS Links even if Homes & Gardens had only mentioned Duchy of Cornwall Nursery without linking, the reference would still support the business’s reputation and search visibility. Influencer marketing is a powerful off-page SEO technique that promotes your brand and content by leveraging the reach and credibility of influencers within your industry.
