Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. In Conclusion, these are a few steps to help you rank your Facebook business page on Google. We as business owners will never know exactly what we need to do in order to rank organically, however, this is a guideline that will help you get started. Facebook reviews are a great way to showcase that your business is authentic and providing quality of service to your clients. Google reviews are great, however, whilst trying to rank your Facebook page on Google, using the review area inside of Facebook will show Google that people like your business.
Complete Your Google Business Profile
Including the keyword you’re hoping to rank for in your page title and meta description, for example, lets Google crawlers know the page is dedicated to this keyword. And now, if someone visits your page and returns to the SERP to open another result — also called bouncing — the algorithm assumes searchers didn’t find what they were looking for. Helpful content that ends a searcher’s journey by presenting the necessary information is what ranks. You can use SEO with any search engine (YouTube, Bing, Etsy), but we’ll concentrate on Google since its market share makes up 92% of the world’s search queries. Your SEO position is the position of your website in the search engine results pages (SERPs). The higher your position, the more likely people are to find and click on your website.
- In today’s highly competitive digital landscape, achieving and maintaining a high Google ranking isn’t just a nice-to-have—it’s essential.
- Primarily focusing on enhancing your site’s trustworthiness and authority.
- Every spot you drop in the rankings means fewer clicks, fewer calls, and fewer customers walking through your doors.
- It gives you credibility by showing that you take an active role in the online presence of your business.
Types Of Google Ranking Factors
This refers to the process of getting other websites to link back to your website. The more high-quality links you have pointing to your site, the higher your rankings will be. Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is. And when Google searchers see a compelling meta description in the organic search results, they’re more likely to click on your site.
Webmaster Tools is the Ahrefs’ free alternative to their own SEO Anomaly SEO suite. Although it doesn’t provide as many tools as its paid counterpart, it’s still one of the best free SEO tools on the market. Google Search Console also helps you check your site’s Core Web Vitals issues for both desktop and mobile devices. You can check which pages have a poor score and which pages need improvement.
What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site. He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use.
Expect your readers’ search terms
If you’ve ever visited a page and tried to click on the menu only to accidentally click on an ad as the webpage loads, the page probably had a higher than CLS. Strictly speaking, domain age isn’t a major factor that Google will use to rank your website. On the other hand, changing your URL can definitely have an impact on how your site is performing. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website.