Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.

Update content templates and remove cloaked links

seo audit

What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit. However, you may pay more or less than this range depending on your unique business. For example, businesses with larger websites will usually pay more for their audit since there are more pages to analyze. Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost SEO Anomaly their performance.

While competitors steadily capture organic traffic, conversions, and market share, your team… Include primary keywords and branding, prioritizing user readability. – They enhance user experience, increasing engagement, conversions, and retention. Here, we highlight pages that have zero internal links pointing to them.

Faster websites lead to better user satisfaction, lower bounce rates, and a higher likelihood of visitors returning. Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a full website audit to find and fix critical performance issues.

seo audit

Marketing Hub

I took three different types of content and ran them through the tool. The bottom line is that Claude’s AI models are more advanced and provide accurate insights that ChatGPT couldn’t compete with. I tested the same piece of content in both ChatGPT and Claude. They are customised specifically for your content , pointing out exactly what needs to be fixed. All you have to do is implement the changes according to what the report says. Think of it like your quality scorecard highlighting content gaps, inaccuracies, or non-compliance areas.

seo audit

The best SEO audit tool often depends on individual needs and preferences. However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro. It’s essential to assess your requirements and compare features before choosing the right tool for your needs. Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor their site’s presence in Google search results.

seo audit

Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings. A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.

seo audit

Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media.

  • This spreadsheet will guide your fixes after the initial website audit process.
  • These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.
  • High organic traffic indicates you’re bringing in and engaging users with targeted interests, which grows your site’s credibility.
  • To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module.
  • For example, if you have a page with strong external backlinks, linking internally from that high-authority page to weaker ones can pass authority and help those pages rank better.

Easily track your return on investment from organic search and other marketing channels. Your SEO audit services include SEO support and training from our team. So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist.