As you run your crawl through the audit process (and follow along with our checklist!), you’ll gather a list of technical issues. All plans include site explorer, keywords explorer, site audit tool, rank tracker, and alerts. All of these go up in terms of how many rows can be run in your report, and you get additional tools if you go up in price. Our powerful algorithm analyzes your site and provides personalized optimization strategies, helping you climb the search engine rankings and attract more traffic. If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. It also offers keyword research, rank tracking, backlink analysis, and site auditing tools.
Assess Mobile-Friendliness
Before you create content with keywords, you need to understand what content is currently ranking and what people really mean when they’re searching for a keyword. Go through your competitors’ websites that are ranking well on Google and see what they’re focusing on with their content. Make sure your content is meeting the users’ search intent, as well. The good news is that there are several free and paid search engine optimization (SEO) tools for monitoring and auditing your site, like HubSpot’s SEO Marketing Software. Not only can these tools help you improve your SEO Anomaly ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry.
How Much Should an SEO Audit Cost?
Investigate why they are ranked highly, focusing on what sets them apart and how they provide value. By navigating to the last search results page, you can access a message indicating removed duplicates, revealing consolidated pages. This step confirms the absence of crawl issues, ensuring that Google has discovered and indexed your content.
To test your website is configured correctly, open a browser window and check that all website variations redirect to the same version. If not, you should decide which domain format to use and add the necessary 301 redirections. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google.
- Make your content helpful and original to increase the chances of Google indexing those pages.
- Additionally, regularly assessing mobile-friendliness helps future-proof your SEO strategy as mobile traffic continues to dominate internet usage worldwide.
- Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.
- By checking your site with this tool, you can verify that your site is ready for the mobile-friendly world.
- This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
Bonus Step #1: Analyze Your Site’s Topical Authority
If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience.
It may provide all the functionality you need without the need for a paid plan. Securing your website is vital for every website today, not just those dealing with sensitive information. You can easily monitor your site’s security status with this report. Determine if you should redirect, restore, or remove the page based on the reason it was flagged and its current content.
They automate tasks like content analysis and keyword research, saving you time for strategic planning. However, it’s essential to assess their real-world applications. An SEO audit is an in-depth analysis of your current site’s status, construction, and performance, as these factors relate to SEO. The Search Atlas Keyword Gap Tool helps you discover untapped keyword opportunities by comparing the keyword performance of your website with up to six competitors.
Create relevant content and connect with your audience by leveraging the industry’s only built-in, AI-driven content workflow. This helps you tackle high-impact quick wins immediately, while planning for bigger projects. Once you get rid of the junk content, check how other pieces are performing.
In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. You could analyze one of your competitor’s websites to see where they’re getting their backlinks from. For an entry-level tool, it’s great for keyword research and finding backlink opportunities. You could update outdated information, include missing keywords, or improve depth, and hopefully, you’ll see the traffic grow once again. Automated audits and reports may have their place, but without expertise and manual analysis applied they offer limited value and shouldn’t be considered comprehensive audits.
Perform an complete SEO audit, and improve your rankings in Google. If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings.