The Raven study found 22% of page titles were duplicates and 17% of meta descriptions were duplicate across sites crawled . Fixing these can improve your click-through rates and avoid confusing Google. • Missing or empty titles/descriptions – these need to be written.
A 6-step guide to building a website migration plan
That’s why a site with 100 pages will pay more for an audit than a website with 50 pages. On average, SEO audits cost $50 – $2,500 per audit on average (76% of businesses). This helps you tackle high-impact quick wins immediately, while planning for bigger projects.
Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, SEO Anomaly and common sense remain the most critical factors in effective SEO.
Measure Your Page Performance
First, type in a URL to check how your live page appears in the SERPs. The second way is by typing in a page meta title and description. To entice searchers to click on your page in the SERPs, you must optimize your page title and description. With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs.
Agency experience
Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed.
- If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver higher value results.
- For content with potential, we updated facts, statistics, and examples to ensure relevance and accuracy.
- Sometimes “penalties” come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings.
- Here’s an overview of the strategies I implemented and actionable tips for anyone facing similar challenges.